In this digital age, many might argue that print is fading out and more often than not, the effectiveness of print advertising will be questioned. However, research has shown that many print marketing campaigns have enjoyed positive results and sometimes it can generate even better results compared to online marketing when it is used effectively and used in conjunction with other marketing platforms. While this insight might be surprising to some, here we will share the deeper reasons as to why print marketing is still highly competitive and their key benefits.
Many might argue that print is indeed very expensive to invest in. When it comes to billboards and advertising in public areas that reach the masses, yes it will indeed cost a bomb. However note that using banners along with events marketing can be much more affordable and cost-effective. One simply needs a strong sales team, an event space and a strong banner that can easily be created through custom wall banners printing. Events marketing has still proven to be extremely effective and the results are highly tangible.
Research has shown that online users tend to read content on the web very quickly and thus their attention span is low as well. On the other side of the spectrum, when consumers read information on a print magazine or paper, they tend to skim through content slower. This means that they would be able to absorb more content and on a deeper level.
In addition, when a user actually reads online, it is likely that he or she will face advertisement interruptions and other on-screen distractions especially when it comes to reading on mobile. Print materials on the other hand do not have the same distractions. Thus, consumers would be able to focus on the content presented.
Subsequently, users that are able to focus on the content presented will experience a higher chance of retention and recall. This means that brands that advertise on print actually could stand a higher chance of being able to instil their brand messages into the minds of consumers that are reading the print.
Consistent Raising of Awareness
Print advertising has also proven to raise brand awareness and recall within a short period of time. When a banner is placed at the right place and space, advertisers can rest assured that their advertisement can be exposed to the masses consistently and it can be a highly effective platform for the long term.
Compliments Other Advertising Platforms
Print has also proven to work well with other advertising channels and platforms. Combining digital and print has indeed helped companies gain stronger traffic in terms of quality and quantity. In conclusion, print is still an essential component of the whole advertising space, and when it is done rightly, the results can be highly positive.